Phil Sokolof

Age: 82

Summary: founder and president of the National Heart Savers Association, an organization that campaigns against fat and cholesterol, who waged war on McDonald's and other fast-food restaurants who he said were poisoning America with high-cholesterol menus, who spent $15 million of his own money to bring the dangers of cholesterol to the public eye, promote cholesterol screening and create legislation to require nutritional labels on all processed foods, and who wrote the 2002 book Add Years to Your Life.

Cause of Death: Heart failure

Born: December 15, 1921

Died: April 15, 2004

Location: Omaha, Nebraska