Heinrich A. Litzenroth
Summary: senior board member and former managing director of Germany's market research organization GFK Group who was responsible for the Custom Research business division with the highest revenues placed in the development to expand the services of BehaviorScan test markets in Germany and France when he was appointed as marketing director in the five-member Management Board of Gfk Marktforschung in 1993.
Cause of Death: Drowned after being struck by a tsunami
Born: December 13, 1951
Died: December 26, 2004
Location: Khao Lak, Thailand