Hugh Hefner


Age: 91

founder of Playboy magazine who helped to slip sex out of plain brown wrappers and into mainstream conversation as the pipe-smoking hedonist who revved up the sexual revolution in the 1950's, who published the first issue of Playboy in 1953 featuring naked photos of Marilyn Monroe (taken years earlier) and an editorial promise of "humor, sophistication, and spice" that soon became forbidden fruit for teenagers and a bible for men with time and money within a year circulation neared 200,000 (within 5 years it had topped 1 million) in a time when states could legally ban contraceptives when the word pregnant was not allowed on I Love Lucy, but the magazine had more than 7 million readers by the 1970's and had inspired raunchier imitations such as Penthouse and Hustler (competition and the Internet reduced circulation to less than 3 million by the 21st century), but who along with Playboy remained brand names worldwide.

Cause of Death: Natural causes

Born: April 9, 1926

Died: September 27, 2017

Beverly Hills, California