Peggy Charren


Age: 86

Summary: founder and president of Action for Children's Television (ACT) whose advocacy of higher-minded TV programming for children took the issue to government agencies and the halls of Congress and led to landmark legislation, who took up her crusade in the 1960's when she was rearing two young daughters in a Boston suburb and was frustrated by what she saw on TV for them (rampant advertising for toys and sugary cereals), in which Congress passed the Children's Television Act in 1990 establishing standards for children's TV and limiting the number of advertising minutes permitted during a show.

Cause of Death: Vascular dementia

Born: March 9, 1928

Died: January 22, 2015

Dedham, Massachusetts