Judy Protas



Age: 91


Summary: retired advertising executive at Doyle Dane Bernbach who came up with an ad slogan in 1961 to sell rye bread that has endured in New Yorkers' memories for more than 50 years ("You don't have to be Jewish to love Levy's real Jewish rye"), which combined with photographs of conspicuously non-Jewish New Yorkers including a black boy, Asian and Native American men, and a robed choirboy among them enjoying the production as the ads drew a national following and were sold individually as posters.



Cause of Death: Cancer


Born: August 20, 1922


Died: January 7, 2014


Location: New York City, New York