John V. Shields, Jr.
executive officer of Trader Joe's from 1988 to 2001 who made the
quintessentially California grocery chain a national powerhouse by
breaking out of the Golden State and building stores throughout the
U.S. when sales surged from $132 millon annually to more than $2
billion during his tenure, but who also charted a course relentlessly
eastward and expanded the chain from 27 stores to 174 despite questions
about whether frost-bitten customers would cotton to TJ's laid-back
style and genial, aloha shirt-clad "crews".
Cause of Death: Lengthy illness
Born: March 23, 1932
Died: October 31, 2014
Location: Thousand Oaks, California